Duck Brand: Live Taping Social Campaign

The 2015 College Football Playoff National Championship was Ohio vs. Oregon. With Ohio being Duck Brand's hometown and Oregon's team being the Ducks, it made sense to get in on the game. In two days, our team created a real-time campaign that recreated replays utilizing stop-motion animation made entirely from Duck Brand NCAA tape. Gold Addy: Social Media AIGA PGH365 Exhibition

The campaign played out in real-time as a series of Vines.

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