The Contenders are 200 athletes, supported and employed by Dick's Sporting Goods, that are pursuing their dream of competing in the summer games in Rio. Our team conceived of The Contenders site as a fully responsive and ever-evolving content hub that shows the day-to-day reality of being an Olympic Contender.
The site counts down daily to the opening ceremony in Rio.
Each day features a different Contender, and has a newsfeed style scroll with daily updates.
The Contenders can be browsed by name, sport, and state. Users can pick favorites to follow on the road to Rio.
Every Contender has their own page, with bio, galleries, and social feeds.