BMW: X3 Digital Campaign

The new BMW X3 was made in the US, customizable in over 70 million ways, and could be delivered in weeks. We extended that idea through every facet of this multi-platform digital campaign.

We created the first user-generated iAd, presenting stories collected through Facebook as random dreams
A Superbowl TV commercial drove to a Facebook contest, when users could guess at the vehicle configuration they saw on in the commercial.

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