To raise awareness of the M brand in anticipation of the new M3, we created the definitive M experience, crafted to please even the most diehard enthusiasts.
We built a unique site for BMW that fully explored what makes BMW M.Our team shot four documentaries in Germany that followed the new M3 from design to manufacturing, giving viewers unprecedented access to the M facilities.
The experience began with a single drive, but from two points of view: the road and the track. Matching shot for shot, viewers could toggle between them.
A timeline encompassed every M model, complete with variants and engine stats.
We created an interactive CGI lap on the track as a unique way to introduce the new M3 and showcase it's new technologies.