Armani Jeans: The Room Digital Campaign

Armani came to us to digitally launch a new line of jeans for Macy's and debut two short films they'd created with Megan Fox and Christiano Renaldo. We created the “The Room,” an experience that gave consumers a peak into the films' backstories, and a unique way to discover the product line. Creativity Pick of the Day One Show FInalist, Consumer Goods Webby Nominee, Best Fashion Site Webby Nominee, Best Visual Design/Aesthetic NY Festivals Finalist, Website/Microsite Fashion 2.0, Best Website

The experience began by selecting a hotel room key. Facebook was used to personalize the experience.
Viewers could watch the videos, explore products at key moments and take their own pictures throughout.
They could post and share their own photo galleries.
We recreated each suite from the films and filled them with items that extended the story.
Viewers could enter the rooms, and explore products and items.
The full product line was available.
Each product linked through to purchase.
Consumers could also create individual looks and share them with others.

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